2018 / 2017
An installation of 10 transparent, motion-activated human figures launched in Westfield Stratford City, London on 4th September 2018 to raise awareness of blood cancer. The installation creatively represented the ‘unseen’ or invisible nature of blood cancer. As people approached the figures, they could hear audio recordings of the real-life stories from people with blood cancer (sourced by the nine patient advocacy groups involved in the campaign), encouraging passers-by to listen to their experiences and to show their support for the campaign. After one week in London, the installation travelled to Cardiff, Manchester, and Edinburgh, spending one week in each.
Watch Dame Kelly’s Story
Double Olympic gold medallist Dame Kelly Holmes was the official ambassador of the 2018 campaign. Kelly's mother, Pam, died from myeloma (a type of blood cancer) in August 2017.
Hear the personal stories of those living with blood cancer
Listen to patients sharing their experiences about living with blood cancer. The variety of ages and backgrounds reflects how many different types of blood cancers there are, and how they can affect anyone, at any time. Each person has their own story to tell, but all with the shared goal to achieve greater awareness and to #MakeBlood CancerVisible.